Google announced yet another core update on December 3rd, sowing confusion among the SEO community. Though core algorithm enhancements happen regularly, nobody was expecting a big one to come out right before the holidays. Сonsequently, …
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What Is the Lighthouse Speed Index and Why Should You Care?
Speed Index is probably one of the most meaningful user-centric metrics when it comes to analyzing a Lighthouse report. It measures how quickly content is visually displayed. Speed Index used to be unitless, but since …
Continue readingGet Moving with Image Lazy Loading
Perhaps you’ve heard of books printed on demand. You make an order when you need a hard copy, and only then does the publisher actually print it. No piles of boxes stored in warehouses, no items lying unsold, and no trees wasted.
Continue readingInfographics: 5 Ecommerce Metrics You Can Improve Through Better Web Performance
The major part of your customer’s journey happens online. And the truth is: even the most tempting offers won’t do the job if your visitors leave because of frustrating page load speed or the slightest …
Continue readingHow to Optimize Pictures for Better Website Performance
Nobody likes slow websites: neither humans nor robots. People don’t have the patience to wait until they load, and Google’s algorithms just demote them in search results. When a website gets lost somewhere on the …
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