Digital transformation isn’t a new trend: businesses worldwide started using data and technology to upscale their capabilities years ago. From this perspective, nothing has really changed with the coming of the global pandemic. The mere …
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What Is Digital Transformation in Retail and Why Focus on Customer Experience
Covid-19 has greatly affected non-food retailers: there are hygienic restrictions, lots of brick-and-mortar shops have been closed, and the number of walk-in customers is below average. In this situation, offline retail stores are facing the …
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