- Industry
- Media Technology
- Founded
- 2025
- Headquarters
- Hudson, NY, USA
- Website
- crowdsorcery.io
- Operational beta launched within the first month
- Reliable uploads for campaigns with thousands of submissions
- Simplified media infrastructure with a single Uploadcare integration
Uploadcare is the layer that makes that experience feel seamless for people who have never heard of a CDN.
Sam Gilberg and Harrison NirCo-founders
Executive summary
CrowdSorcery is a hybrid creative studio and media technology platform that helps organizations collect, organize, and license user-generated video content at scale. Because every campaign depends on contributors uploading video from any device, reliable media ingestion sits at the center of the product experience.
Before Uploadcare, the team experimented with tools like Google Drive, Dropbox, and WeTransfer, but none could provide the combination of reliable uploads, developer integrations, backend automation, and cloud storage required to support a production-ready platform. By adopting Uploadcare, CrowdSorcery launched a functioning beta within the first month of development and built a scalable media pipeline without managing custom upload infrastructure.
The challenge: building reliable video ingestion for large-scale UGC campaigns
CrowdSorcery’s platform depends on contributors being able to upload video easily across devices, locations, and technical skill levels. Every campaign requires a seamless upload flow that works reliably without forcing users to create accounts or navigate complicated workflows.
Initially, the team relied on consumer file-sharing tools, but those solutions could not support automated processing, scalable delivery, or production-grade infrastructure. Building a custom upload and media pipeline internally would have required significant engineering effort and pulled focus away from the core platform.
We were spending more time managing broken infrastructure than building the actual product.
The solution: how CrowdSorcery built a scalable media pipeline
CrowdSorcery adopted Uploadcare as the foundation of its upload and media delivery infrastructure. Instead of combining multiple services for uploads, storage integrations, CDN delivery, and processing workflows, the team consolidated those functions into a single managed platform.
This allowed CrowdSorcery to move from concept to a live operational beta within weeks while maintaining a reliable upload experience for contributors and clients alike.
How Uploadcare helped
- Reliable upload experience: Uploadcare’s upload widget gave CrowdSorcery a submission flow that works consistently across mobile and desktop devices for non-technical contributors.
- Webhook-driven backend automation: Every upload automatically triggers backend workflows, enabling CrowdSorcery to process submissions, generate metadata, and organize media without manual intervention.
- Direct S3 integration: Files are pushed directly into CrowdSorcery’s own cloud infrastructure, simplifying storage management while maintaining flexibility and ownership.
- Video processing and CDN delivery: Uploadcare handles video processing, thumbnail generation, and global CDN delivery, ensuring uploaded media is processed reliably and loads quickly across devices and regions.
Everything downstream depends on that webhook. Uploadcare made the whole architecture possible.
The results
Uploadcare enabled CrowdSorcery to support growing campaign submission volumes while keeping its small team focused on product development instead of infrastructure maintenance.
- Faster launch timeline: CrowdSorcery launched a live operational beta within the first month of concept development, accelerating its path to working client campaigns.
- Reliable submission infrastructure: The platform now supports campaigns collecting hundreds and even thousands of submissions, with larger live-event campaigns expected to scale significantly further over time.
- Simplified infrastructure stack: Uploadcare replaced what would otherwise require separate systems for uploads, CDN delivery, storage integrations, webhooks, and video handling.
- Greater client confidence: A seamless upload experience has helped CrowdSorcery establish trust with clients running recurring campaigns and community-driven storytelling initiatives.
Uploadcare gave us enterprise-grade upload infrastructure without the enterprise-grade engineering team to build it.