- Industry
- SaaS, Social Curation Platform
- Founded
- 2024
- Headquarters
- Atlanta, GA, USA
- Website
- stacklist.com
- User growth supported without infrastructure concerns
- 15×
- Expanded from image uploads to video and automated image processing
- Reliable uploads and delivery across the platform
The performance and reliability is great because it’s not something we have to worry about.
Kyle HudsonCo-Founder & CEO
Executive summary
Stacklist is a social curation platform that helps users save, organize, and rediscover content from across the web. Media is embedded throughout the experience, giving visual context to saved content and helping users navigate their collections more intuitively.
From the beginning, the team knew they needed a reliable way to upload, process, and deliver media without investing valuable startup resources into building infrastructure. By choosing Uploadcare early, Stacklist launched faster, simplified development, and gained a media platform that continued to evolve alongside its product.
The challenge: creating a social curation platform from day one
Media is embedded throughout the Stacklist experience. Whether users save content through the platform, browser extension, or direct uploads, images and videos provide visual context for the cards they create and organize. Because media appears across nearly every card on the platform, reliable uploads and delivery are essential to the user experience.
The team considered building its own storage and upload workflows using services such as Amazon S3. However, creating upload interfaces, handling media processing and delivery, and maintaining the underlying infrastructure would have added significant complexity for a small startup team. Instead, Stacklist chose a solution that could be implemented quickly while providing a reliable foundation for growth.
The solution: how Stacklist built on Uploadcare from the start
Stacklist adopted Uploadcare as its media layer from the beginning of development. The team integrated Uploadcare to manage image uploads, storage, delivery, and user-facing media workflows across the platform.
As the product evolved, Stacklist expanded its usage beyond basic uploads, incorporating image processing, smart cropping, moderation capabilities, and video support while continuing to rely on the same infrastructure foundation.
How Uploadcare helped
- Fast implementation: Uploadcare allowed Stacklist to quickly add upload and delivery capabilities without building custom infrastructure or complex storage workflows.
- Reliable media handling: The platform provides dependable uploads and media delivery, helping ensure users can consistently save and access visual content.
- Intelligent image cropping: Uploadcare helps Stacklist surface and frame images more effectively, reducing the need for manual adjustments while improving the visual experience.
- Complete media infrastructure: Uploadcare gives Stacklist everything needed to upload, process, manage, and deliver images and videos without stitching together multiple services.
The most impactful thing for us was being as easy as it gets to upload and deliver. Then it evolved over time.
Martina ZrnecCo-founder and CTO
The results
With Uploadcare handling media infrastructure, Stacklist has been able to focus engineering resources on product development while confidently supporting growth.
- Supported rapid user growth: When user acquisition increased by 15x in a single month, Uploadcare continued to handle uploads and media delivery reliably.
- Grew alongside the product: What started as simple image uploads evolved into support for image processing, moderation workflows, video uploads, and richer content experiences without requiring the team to rebuild its infrastructure.
- More time focused on product innovation: By removing the burden of media infrastructure management, Stacklist can concentrate on improving search, AI discovery, and knowledge organization features that differentiate the platform.
We had periods where signups increased dramatically, but uploads, image processing, and delivery continued to work exactly as expected. That’s the kind of reliability you want from infrastructure.