- Industry
- SaaS, Dev Tools
- Founded
- 2019
- Headquarters
- San Francisco, CA, USA
- Website
- cube.dev
- Improved Core Web Vitals across content-heavy marketing pages
- Faster publishing workflows for non-technical contributors
- Reduced engineering effort spent on image preparation and optimization
It was a great success to pick up a core development tool [Uploadcare] and implement it in a matter of days, knowing it would continue to support our needs long term.
Anastasiia KataevaFormer Senior Developer Relations Manager
Executive summary
Cube is a semantic layer for building consistent and high-performing data applications. Because technical audiences typically discover Cube through search, content marketing plays a central role in growth. As the volume of blog posts, landing pages, and programmatically generated content increased, the team needed a better way to manage media while also improving page performance.
Uploadcare shifted image uploads and optimization from ad hoc processes into a structured, scalable system for publishing. Performance improvements were applied consistently across marketing pages, supporting faster publishing and helping Cube meet Core Web Vitals targets that influence search visibility and organic traffic growth, all without adding new infrastructure to maintain.
The challenge: scaling content production while meeting performance standards
As a Series A startup, Cube invested heavily in content-driven growth, regularly publishing technical articles, marketing pages, and large volumes of programmatically generated content to capture long-tail search traffic. Over time, content publishing remained tightly coupled to engineering workflows. Media assets were stored across repositories and cloud storage, making it difficult for non-technical team members to upload and manage images independently.
At the same time, image-heavy pages contributed to performance issues that affected Core Web Vitals and search visibility. Cube needed a solution that would simplify media uploads for a growing marketing team, standardize image optimization across devices, and improve performance signals for search engines without building and maintaining custom media infrastructure.
When we realized that some of our web resources were not ranking well, we knew we needed to change. Improving performance was critical to making sure our investment in high-quality content actually paid off.
Igor LukaninHead of Developer Relations
The solution
Cube rebuilt its web stack around a headless CMS and introduced Uploadcare as the foundation for image uploads and optimization. This gave the team a production-ready way to manage media across marketing sites while retaining control over how images were transformed and delivered on the frontend.
Uploadcare provided the flexibility to support both newly uploaded assets and existing images hosted elsewhere, allowing Cube to improve performance consistently across old and new content.
How Uploadcare helped
- Uploads accessible to non-technical teams: Uploadcare enabled marketers and product managers to upload images and retrieve asset links independently, reducing reliance on engineers for day-to-day publishing tasks.
- On-the-fly image transformations: Built-in resizing, cropping, compression, and format conversion allowed Cube to serve appropriately sized images across devices, improving page load times and Core Web Vitals.
- Seamless CMS integration: A custom Contentful extension made it possible to upload images directly from the editor, speeding up publishing and simplifying collaboration around drafts and previews.
- Consistent optimization across all assets: Uploadcare was used to optimize both newly uploaded images and existing assets, bringing consistency to how media was handled across Cube’s websites.
The results
Rather than treating image uploads and optimization as separate technical tasks, Cube incorporated them directly into its content infrastructure.
- Empowered non-technical teams to manage media directly: Marketers and product managers can upload images and retrieve asset links without engineering intervention, reducing publishing bottlenecks and accelerating content production.
- Automated device-aware image optimization: URL-based resizing, compression, and format conversion ensure images are delivered in the appropriate size and format for each device, improving page speed and supporting Core Web Vitals targets.
- Integrated directly into the CMS workflow: A custom Contentful extension allows images to be uploaded and previewed within the editor, streamlining collaboration between marketing and engineering.
- Standardized optimization across all content: Both newly uploaded and existing assets are transformed consistently, ensuring performance improvements apply across the entire site rather than isolated pages.
Uploadcare has been a game-changer for our marketing needs. Its integration and image processing capabilities significantly improved how our team works with content.