How an eCommerce platform reduced their image-delivery costs by 86%
- headquartersWalnut, California
- tenure4 years
Founded in 2015 by Finbarr Taylor and his co-founder Nick Raushenbush, Shogun is a drag-and-drop eCommerce landing page builder. Using Shogun, users can quickly build optimized, high-converting landing pages for their ecommerce stores.
While Uploadcare offers a wide range of functionality, some of our customers make use of only a limited subset. For Shogun, that subset is accepting, processing and serving user-generated images. Uploadcare allows Shogun’s users to upload images for their landing pages and serve them efficiently through our integrated CDN.
Having dealt with implementing file uploads before, Finbarr was wary to try and do so at Shogun. He knew that even with a properly built system there would be a recurring stream of problems. File uploads can fail for any number of reasons. Network issues cause uploads to stall or for partial files to be uploaded. Large file uploads and slow connections add more challenges. Building an in-house solution would be time-consuming and unreliable.
Being able to implement image-handling infrastructure in a day with Uploadcare drastically reduced Shoguns initial development costs. By Finbarr’s estimation, it would require a small team of 3 or 4 developers a few months to build just the limited functionality that they use to handle their users’ images. At an estimated fully-loaded cost of $125,000 per year per developer, this comes out to just over $100,000 in direct development cost savings.
In addition to simply reducing development costs, Uploadcare allowed Finbarr to bring Shogun to market faster and ensures that they won’t have to spend time in the future developing additional functionality as their needs expand.
For a company like Shogun, image-hosting costs mount quickly. One, all of their users are serving images through Shogun’s application. Two, ecommerce stores are notoriously image heavy. Multiply these two factors, and you get very heavy bandwidth usage.
Without Uploadcare’s image optimization, Shogun would have to serve 476 terabytes of images per month. With Uploadcare’s image size, quality and format optimizations, this bandwidth is reduced to 96 terabytes, a full 80% reduction.
When comparing the costs of serving the equivalent unoptimized traffic, like with traditional CDN’s, using Uploadcare lets Shogun reduce their image bandwidth costs by 70% to 86%. In 2018, this resulted in infrastructure cost savings of just over $200,000.