- Industry
- Fundraising
- Founded
- 2006
- Headquarters
- Alexandria, VA, USA
- Website
- mightycause.com
- Saved on image infrastructure maintenance
- ~$5K/mo
- Image-related support tickets, down from 10–15%
- Under 5%
- Users in a single day, with reliable performance
- 155,000
- Page views in a single day
- 1.3M
Uploadcare can do images better than we can. Why do we need to reinvent the wheel?
Bryce MelvinVP of Product & Business Operations
Executive summary
Mightycause is an all-in-one fundraising platform serving more than 150,000 active users. Because compelling visuals directly influence donation outcomes, nonprofits rely on high-quality images to present campaigns and engage supporters.
To provide intuitive image tools without increasing engineering overhead, Mightycause adopted Uploadcare to power uploads, cropping, optimization, and delivery. The result was lower maintenance costs, fewer support tickets, and dependable performance during high-traffic fundraising events.
The challenge: balancing visual storytelling with operational and technical constraints
When analyzing donation performance on the platform, Mightycause found it was closely tied to presentation quality. Campaign pages with strong visuals consistently raise more money, making image uploads and editing essential to nonprofit success. However, the organization’s original image solution required manual resizing, fixed aspect ratios, and external tools for cropping, adding hours to the time it took to set up campaign pages. Non-technical users struggled to format logos and banners correctly, and 10–15% of customer support tickets were tied to image uploading and editing issues.
Mightycause’s engineering teams felt the operational impact, too. Image variants had to be managed manually, layout changes required repeated ratio adjustments, and major fundraising events created sudden traffic spikes that demanded resilient delivery infrastructure. Reducing support overhead, eliminating manual image workflows, and ensuring reliable performance under load became necessary, but needed to be accomplished without diverting resources from core fundraising innovation.
The solution
Uploadcare was introduced as the foundation for image uploads and processing across the platform. Instead of manually preparing multiple image sizes or relying on external tools, transformations could be handled automatically, and users gained built-in editing capabilities directly within the uploader.
Image uploads, processing, and delivery became a predictable part of Mightycause’s service-oriented architecture, operating alongside AWS and other modular services without increasing internal maintenance complexity.
How Uploadcare helped
- Simplified image uploads and editing for nonprofits: Built-in cropping, preview, and drag-and-drop uploads allow users to format logos and campaign visuals directly within the platform, reducing reliance on external tools and support assistance from support.
- Standardized resizing and formatting across pages: Images are resized and adjusted dynamically, removing the need to reprocess files whenever layouts or aspect ratios change.
- Lowered support volume tied to image uploads: A clearer upload and editing experience reduced image-related support tickets from 10–15% to under 5%.
- Stabilized performance during high-traffic events: CDN-backed delivery distributed load during fundraising spikes, maintaining availability even with high concurrency and millions of page views.
Integrating Uploadcare helped us build a modern platform and give nonprofits the ability to upload images easily. One of the biggest pieces of feedback we get is how intuitive and well-designed it feels.
The results
Image handling no longer requires ongoing engineering attention, allowing the team to focus on expanding fundraising features and improving the donor experience.
- $5,000 per month saved on image infrastructure and maintenance: Building and supporting comparable image workflows internally would have required continued engineering investment.
- Significant drop in image-related support volume: Support tickets tied to image uploads decreased from 10–15% of total volume to less than 5%.
- Reliable delivery during large-scale fundraising events: The platform has supported up to 155,000 users and 1.3 million page views in a single day without image delivery becoming a bottleneck.
Uploadcare has decreased our customer service issues by providing more robust, self-service image tools to our users.