Introducing Uploadcare Operations-Based Billing


What’s new? Uploadcare is moving to a new Operations-Based Billing model.

Why a new billing model? An Operations-Based Billing model allows us to better align our pricing to how customers use our products and makes our billing strategy clearer and more straightforward.

How will this affect me? Beginning May 15th, 2024, some clients will see changes to their billing. We understand the importance of transparency in this transition, so we’ll be reaching out directly to those who may be affected to discuss optimization options.

For detailed information on the updated pricing and FAQs, please check here.

What’s changing?

We’re introducing “Operations” as a new value metric in how we price our solution. This allows us to tie costs directly to the complexity of the actions performed with your files via Uploadcare’s APIs, including file uploading, image optimization, video processing, document conversion and more.

This transition to an Operations-Based Billing model means uploads will become approximately 2x cheaper, but we’ll start charging for services such as image transformation, optimization, unsafe content detection, and other Operations.

This adjustment directly aligns our pricing model with how customers use our product and reflects our commitment to fairness and transparency. We believe this makes our billing strategy clearer and more straightforward.

Why are we making this change?

Uploadcare launched over a decade ago as a simple file uploading widget with built-in storage. Since then, our product has become more sophisticated in order to meet the changing needs of our customers. Efficient delivery of files via CDNs in the optimal size, format and quality has become critical, and these requirements have influenced how our product has evolved.

Our commitment to innovation has enabled us to develop industry-leading content transformation and optimization solutions. With some of the fastest image resizing algorithms and optimization techniques available, we’ve set new standards in efficiency. Transitioning to an Operations-Based Billing model not only aligns costs with your actual usage, but also allows us to continually improve our product to meet your evolving needs as your business grows.

How will this affect me?

Beginning May 15th 2024, we’ll begin the gradual transition of all customers on legacy plans to the new Operations-Based Billing model and plans. Our goal is to make this transition as smooth as possible for our customers. Our team is dedicated to guiding you through every phase of this transition to help you adapt to the updates.

You can find more detailed information on our pricing page. Please connect with our customer success team if you have any questions or wish to discuss a custom plan.

Thank you for your continued trust in Uploadcare.


1. When do these changes go live?

These changes will take effect on your first renewal date after May 15, 2024. We are committed to making this transition as seamless as possible and will provide support throughout the process.

2. Where can I learn more about the new metric?

You can learn more about how we define Operations in our documentation.

3. What if I want to retain my legacy plan?

With the transition to the new billing model, we will no longer be supporting our legacy pricing approach. All of our accounts will be migrated to the new billing model after May 15, 2024.

4. How can I predict my next bill?

We will be reaching out to customers via email with a summary of how this change will affect your invoice. After your account is migrated to the new model, you’ll begin seeing an Operations summary in your dashboard. More details can be found on the pricing page.

5. What should we do if our bill is much higher than expected after the update?

There may be ways to optimize your Uploadcare integration to reduce Operations. If you feel that something is wrong with your account or are curious about whether your usage pattern is correct, please fill this short form to connect with our customer success team to review your integration.

6. We’re still a startup. Are there any discounts?

Sure! Check out our special offer for startups.

7. We’re growing fast. How can we control our spending?

Let us build a custom pricing plan tailored to your usage pattern and projected growth. We offer significant discounts and tailor-made solutions for high-volume customers. Get in touch with the sales team.

Infrastructure for user images, videos & documents